Miles for Money Loyalty Program Expands Worldwide
Etihad Airways has partnered with PointsPay to utilize the company's global mobile wallet and mobile payment solution. Part of Loylogic, PointsPay converts virtual currency, such as miles and points, into over 150 global currencies for use as payment at over 30 million merchants — both in-store and online — worldwide.
In just the first few days of the program's launch, Etihad Guest, the rewards program from the United Arab Emirates' national carrier Etihad Airways, issued close to 1,500 PointsPay Virtual and Plastic Cards and loaded 50 million miles.
In just the first month since its public launch in September 2012, PointsPay showed a rapid upswing of user adoption:
• 2.6 percent of the active program members registered
• 148,000,000 points loaded (growing at 47 percent monthly)
• 3,400 prepaid cards issued
• 24 percent of transactions carried out at merchants in store
• 83 percent of members remain with a positive points account balance after a transaction
“PointsPay shows the dream growth curves that every new business venture strives for,” said Dominic Hofer, Founder and CEO of Loylogic and PointsPay. “We brought a disruptive mobile technology to market and a solution that responds to a decade-old need of loyalty program members worldwide: redeeming miles and points whenever and wherever. After investing two years in developing PointsPay, we are very pleased with the takeoff.”
After the successful launch, PointsPay is now focused on partnering with well-known loyalty programs in North America, Europe and Asia. “From the initial reactions of program managers, we expect PointsPay to play a key role in driving global member engagement and program revenues as members experience maximum freedom to redeem their miles and points at more than 30 million merchants worldwide,” Dominic Hofer continued.
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