Don’t Call It A Comeback: Daily Deals On The Rise
Some may consider “daily deals” to be a passing payments phase, but according to data from shopping app Slice, the industry is actually on the rise.
Using data from Groupon, Google Offers and LivingSocial, Slice determined which U.S. cities are hungriest for daily deals, which days of the week are most deal-friendly and even the most popular deal of 2012: $5 for $10 worth of Starbucks.
See the data we found most interesting below.
According to the report, San Francisco has the most deals purchased per 10,000 residents at 13.7 Washington D.C. is next at 11.8, and Seattle is third with 8.7. Chicago had the highest deals-per-user rate at 4.0, while New York and San Francisco each rang in at 3.5. Seattle registered a 3.8, while Boston placed at 3.2. Riverside, C.A., Detroit and St. Louis were cited as three of the least-likely cities to make daily deals purchases.
When Do People Buy?
Wednesday and Thursday were the most popular days for deals, with each registering 17 percent of all purchase over a seven-day period. Tuesday and Friday each came in at 16 percent, while Monday wasn’t close behind at 15 percent. People were less likely to buy deals on the weekends, with Saturday coming in at 11 percent and Sunday finishing last at just 9 percent.
To see more daily deal stats, view the Slice infographic below.
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