Retail operations may be poorly designed for daily deals, a new study suggests.
In a survey conducted by Rice University’s Utpal Dholakia, only about half of the retailers that ran daily deals turned a profit, compared to 61.5 percent of all 641 small and medium-sized merchants studied.
Two industries fared much better than the average in terms of profitability: photography, where 75 percent of the businesses studied turned a profit, and tourism services, which saw a 68 percent rate.
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Monday, March 10, 2014
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