Mobile-shopper network platform inMarket reportedly is launching Apple’s iBeacons at such grocery-store chains as Safeway and Giant Eagle.
The new iBeacons will be deployed in grocery stores in Cleveland, San Francisco and Seattle, TechCrunch reported on Jan. 6. Launched in conjunction with inMarket’s mobile app, the iBeacons are intended to help grocery chains improve messaging with consumers when they walk in the store.
The iBeacon launch was one of the many defining moments of 2013 in payments and commerce. Get Market Platform Dynamics CEO Karen Webster’s take on last year in her latest commentary by clicking here.
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