American Express Announces Media Partnerships For Television Commerce

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American Express has partnered with Fox, NBCUniversal and other media companies in order to drive its “T-Commerce” initiative, reports Finextra.

“The integration of commerce enablement into the television and mobile experience creates multiple contextually relevant opportunities to provide exclusive or enhanced benefits to American Express Cardmembers in the comfort of their own living rooms and in the most convenient way for them,” said Lou Paskalis, American Express’ vice president of global content development and mobile marketing.

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