Doxo Puts New Spin On QR Codes, Mobile Payments
You’ve seen QR codes used in advertisements, and you may have scanned one when buying food or grabbing a coffee, but odds are you’ve never used one to pay a bill.
That’s something doxo, a self-described “digital file cabinet,” is looking to change. The budding paperless organizer believes combining QR codes and mobile devices can revolutionize the way people pay their bills by making it easier and faster to pay on the go.
According to Roger Parks, doxo’s co-founder and vice president of product at doxo, his company is simply using existing technology and applying it in a new way.
“We took two things that are in the market today, QR codes and mobile payments, and bridged the gap so that now that QR code is interesting and meaningful to me, and capturing me at the time I’m trying to take action looking at this bill,” Parks said.
The way Parks describes it, doxo operates on a very simple basis – people are more likely to complete a task if it’s easy to do so, and making such a process easier appeals to consumers and businesses alike.
Doxo wants to provide the platform that allows that easier interaction to happen, and Parks says doxo can do for consumers and businesses what Facebook does for friends or LinkedIn does for colleagues.
“We think of what we do here at doxo kind of along the lines of what social media has introduced,” Parks said. “We take parties that are connected together and build a platform that makes it easier for them to interact.”
The theme Parks kept hammering home to us? Doxo’s goal is to streamline the process between what a customer wants to do – whether that be pay a bill, view a document or anything else – and when the customer wants to do it. That’s one reason Parks believes that enabling mobile devices to carry out such functions is a huge part of payment’s future and present.
“What I expect is, as mobile gets more and more important to the customer experience, and as we focus away from, ‘I start on the web and import it to the mobile,’ and businesses start thinking more about ‘I start on mobile and the web is the backup,’ you’ll see that get even easier for the user,” Parks said.
“The less information I have to answer the better, and mobile gives me the best chance to make that happen.”
To hear Parks’ complete interview, listen to the podcast below.
VP of Product and Co-Founder, doxo
Roger manages Product and Provider Success at doxo. Prior to co-founding doxo, Roger was SVP of Products and Partnerships at Qpass, where he played an evangelist role for new mobile payment services. Before Qpass Roger was with Accenture. Roger’s undergraduate is from The University of Washington and he holds a Masters from Washington State University.
Roger had to buy a new file-cabinet in 2007, when his old one overflowed. That’s why he started doxo.
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