Follow Martha Stewart's Lead: Hire An eCommerce Chief

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Michael Robinson is the new vice president of e-commerce for Martha Stewart Living Omnimedia Inc., the media and marketing company run by the celebrity homemaker of the same name, according to Internet Retailer.

Robinson’s main focus will be on developing an e-commerce presence for the company that integrates with J.C. Penney’s new online retail operations. He has worked previously for Smith & Hawken, which was acquired by Target, and Banana Republic.

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