PassRocket Looks To Capitalize On SMB Passbook Market
It’s been a whopping two days since Apple released its new iOS 6 operating system with Passbook integration. That, of course, means new Passbook apps are already beginning to hit the market.
Enter PassRocket, a free app that will allow small-to-medium sized businesses to quickly create unique loyalty cards for Passbook.
The essential idea behind PassRocket is a simple one – businesses can create their own loyalty cards that consumers can access through Twitter, Facebook or email. PassRocket will then integrate these cards with Passbook when activated.
For small businesses, being able to take advantage of Passbook’s features is a huge incentive. Through a linked PassRocket loyalty card, merchants will be able to use Passbook’s location-based discounts updates, and will also be given QR code-based transaction abilities.
In theory, it’s an incredible simple way for SMBs to become part of Apple’s quasi-mobile wallet.
PassRocket’s site says the basic service will be free up until a company hits 500 scans a day, and that it’s app will come with some analytics capabilities too. Merchants can buy custom themes for their cards for 99 cents, or use up to three of PassRocket’s 10 standard free themes.
PassRocket has a fair share of competition in the burgeoning Passbook app field – think companies like PassSource, Tello and Passhop – but is likely hoping it can differentiate itself through its target audience.
Does PassRocket’s business plan sound like one that will appeal to SMBs? Will it be able to stand out in what’s sure to become a crowded industry? Tell us in the comments below.
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