Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise of even the most promising ventures. Yet, for independent creators — whether they are influencers, musicians or content creators —...
TikTok says a ban on its platform in the U.S. hurts free speech and American businesses. The social media platform made this argument Sunday (April 21), one day after the U.S. House of Representatives passed legislation that would outlaw TikTok in the U.S. if the company’s China-based...
Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving business outcomes in the connected economy. In response to this growing trend, there has been...
Elon Musk said Friday (April 12) that charging users a “small fee” to become active on X may be necessary to reduce bots and spam on the social media platform. “Unfortunately, a small fee for new user write access is the only way to curb...
LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These new Thought Leader ads present an opportunity for brands to turn creators into brand ambassadors, as is commonly done on...
With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid the rise of commerce-integrated media. The entertainment provider recently partnered with Shopsense AI, an artificial intelligence (AI)-powered retail media platform...
YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the most loved creators,” Aditya Dhanrajani, director of product management, YouTube Shopping, wrote in a Tuesday (April 9) blog post. One of...
Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and sales. E.l.f. Beauty, for instance, announced Friday (March 29) that its e.l.f. Cosmetics business was the first brand to be showcased...
Social commerce platform Flip has raised $144 million in a Series C funding round. The firm will also relaunch its marketing platform for brands to incorporate AXON artificial intelligence (AI) technology from AppLovin, which made a $50 million investment in the funding round, the companies said in a...
