Groupon Enters Social Gifting Vertical

Groupon has acquired San Francisco-based social gifting startup Plumfare, VentureBeat reported on August 12.

Plumfare did not formally disclose a buyer, but the media outlet was able to confirm the purchase with a Groupon spokesperson.

The acquisition is seen as part of a move by Groupon to build out its restaurant services. Plumfare specialized in the restaurant industry, and looked to foster interactions between customers and restaurants.

For more on the move, read the full report here.  

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