Payments And Social Media: A Symbiotic Relationship

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With social media continuing their worldwide growth, financial institutions must find ways to leverage the new medium to reach new customers, gain access to new data and enable payments capabilities on a global scale. PYMNTS.com spoke with Amit Sethi, managing director of India and Southeast Asia at TSYS, to discuss the challenges and opportunities social media presents to financial institutions, the untapped and developing Asian market and more.

Amit Sethi is a veteran of the global payments industry. During his 25-year career, Sethi has been actively involved in the financial services, technology and outsourcing industries through a series of executive positions with companies such as Bank of America, HSBC, Visa International, KPMG, Oracle Corporation and iGate. Sethi served as Global Sales Head of Financial Services and Service Industries for Sutherland Global Services prior to joining TSYS, one of the world’s largest companies for licensed and outsourced payment services, where he is the Managing Director of India and Southeast Asia.

Sethi has a wealth of experience in retail payments, international business models and in building and scaling businesses. He is also co-chairman of the Prepaid Information Forum (PIF) India.