Featured Stories » Loyalty
How To Find Mobile Loyalty's Holy Grail
Eeeny, meeny, miney moe, catch mobile loyalty by the toe. Well, if only it were that easy. But, Merchant Warehouse CEO Henry Helgeson says it really doesn't have to be so hard. Find out what he thinks are the five big things that just might help merchants, issuers and everyone in between find mobile loyalty's "Holy Grail."
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Editor's Pick
MasterCard's Three Key Factors For Loyalty's Evolution
How are major players in payments working to reinvent loyalty and rewards programs? PYMNTS.com spoke with Nandan Mer, group executive, global loyalty solutions at MasterCard, about MasterCard's approach to loyalty, the company's new partnership with Truaxis and more.
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Loylogic Takes Global Approach With Loyalty Innovation
As analytics tools improve and big data gets bigger, loyalty is an industry influenced by constant change. PYMNTS.com spoke with Dominic Hofer, CEO and founder of Loylogic, to discuss how companies can be innovative in the space, and to review what merchants and consumers alike stand to benefit from the next wave of loyalty solutions. Why does Hofer define his company as a "virtual currency clearinghouse?"
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Time To Deal With All These Deals
Brand, customer experience and added value are still important, but final price is today's consumer's golden ticket. Richard Postrel, CEO and Founder of Swift Exchange, offers his take on today's economy and how merchants and customers alike should be approaching discounts.
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Affinion Takes A Broader Look At Loyalty
MPD CEO Karen Webster spoke with Chuck Christianson, group vice president for sales and strategy at Affinion Loyalty Group, about the changing definition of loyalty, mobile's loyalty impact, and how deals and offers will affect the industry moving forward.
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Partnership Marketing: Influencing Spend And Creating Loyalty
PYMNTS.com spoke with Paul Bridgewater, Group Executive, Global Product at TSYS, to discuss the benefits partnership marketing provides to merchants, issuers and consumers alike, how Truaxis' big data solution comes into play, and more.
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Featured Reports - April
- Amazon-owned Quidsi Launches Prime-Like Membership Program 10 May 2013
- Loylogic’s PointsPay Wins Contactless & Mobile Award 2013 08 May 2013
- How To Use Mobile To Increase Customer Loyalty 23 April 2013
- Grocery eCoupon Company SavingStar Raises $9 Million In Funding 08 April 2013
- MasterCard’s Three Key Factors For Loyalty’s Evolution 19 March 2013
- Loylogic Takes Global Approach With Loyalty Innovation 15 March 2013
- 500friends Grabs $5 Million In Series B Funding 13 March 2013
- Bank of America Assisted 366,000 Customers With National Mortgage Settlement Programs Through March 31 21 May 2013
- American Express Offers Promotion of Free Two-Day Shipping with ShopRunner to U.S. Consumer Cardmembers 21 May 2013
- ChannelAdvisor CEO Scot Wingo and Emerson Senior Executive Charlie Peters to Present at BLAZE, The 2013 Global Business Marketing Association Conference 21 May 2013
- Boost Mobile Customers No Longer Need to Carry Cash with Launch of Boost Mobile Wallet 21 May 2013
- Realex Payments shortlisted for Payments Company of the year by EGR B2B Awards 2013 21 May 2013
- PolyVista Launches PolyVista Zoom—A New Web Content Analysis Service for Uncovering Consumer Trends 21 May 2013
- Retail Consultant RPE Receives JDA Alliance Partner Leadership Award for Third Year 21 May 2013
- View More Headlines >
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Monday, May 20, 2013
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