Featured Stories » Loyalty
How To Find Mobile Loyalty's Holy Grail
Eeeny, meeny, miney moe, catch mobile loyalty by the toe. Well, if only it were that easy. But, Merchant Warehouse CEO Henry Helgeson says it really doesn't have to be so hard. Find out what he thinks are the five big things that just might help merchants, issuers and everyone in between find mobile loyalty's "Holy Grail."
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Editor's Pick
MasterCard's Three Key Factors For Loyalty's Evolution
How are major players in payments working to reinvent loyalty and rewards programs? PYMNTS.com spoke with Nandan Mer, group executive, global loyalty solutions at MasterCard, about MasterCard's approach to loyalty, the company's new partnership with Truaxis and more.
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Loylogic Takes Global Approach With Loyalty Innovation
As analytics tools improve and big data gets bigger, loyalty is an industry influenced by constant change. PYMNTS.com spoke with Dominic Hofer, CEO and founder of Loylogic, to discuss how companies can be innovative in the space, and to review what merchants and consumers alike stand to benefit from the next wave of loyalty solutions. Why does Hofer define his company as a "virtual currency clearinghouse?"
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Time To Deal With All These Deals
Brand, customer experience and added value are still important, but final price is today's consumer's golden ticket. Richard Postrel, CEO and Founder of Swift Exchange, offers his take on today's economy and how merchants and customers alike should be approaching discounts.
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Affinion Takes A Broader Look At Loyalty
MPD CEO Karen Webster spoke with Chuck Christianson, group vice president for sales and strategy at Affinion Loyalty Group, about the changing definition of loyalty, mobile's loyalty impact, and how deals and offers will affect the industry moving forward.
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Partnership Marketing: Influencing Spend And Creating Loyalty
PYMNTS.com spoke with Paul Bridgewater, Group Executive, Global Product at TSYS, to discuss the benefits partnership marketing provides to merchants, issuers and consumers alike, how Truaxis' big data solution comes into play, and more.
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Report Store
Featured Reports - April
- Amazon-owned Quidsi Launches Prime-Like Membership Program 10 May 2013
- Loylogic’s PointsPay Wins Contactless & Mobile Award 2013 08 May 2013
- How To Use Mobile To Increase Customer Loyalty 23 April 2013
- Grocery eCoupon Company SavingStar Raises $9 Million In Funding 08 April 2013
- MasterCard’s Three Key Factors For Loyalty’s Evolution 19 March 2013
- Loylogic Takes Global Approach With Loyalty Innovation 15 March 2013
- 500friends Grabs $5 Million In Series B Funding 13 March 2013
- Dillard’s, Inc. Holds Annual Meeting of Shareholders 18 May 2013
- Actis Wunderman’s Anya Sverdlov to Head Internet Jury at IDEA! Festival in Russia 17 May 2013
- US Foods Announces Plans to Seek to Refinance Existing Term Loans 17 May 2013
- Fifth Third Bancorp to Present at the 2013 Barclays Capital Americas Select Franchise Conference 17 May 2013
- Ernst & Young Names Borderfree CEO and President Michael Desimone as Finalist for Entrepreneur of the Year® 2013 in New York 17 May 2013
- VendScreen Adds Industry Innovator Jim Brinton to Board of Directors 17 May 2013
- Accenture to Strengthen Digital Marketing and eCommerce Capabilities with Acquisition of Acquity Group 17 May 2013
- View More Headlines >
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Friday, May 17, 2013
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