Eeeny, meeny, miney moe, catch mobile loyalty by the toe. Well, if only it were that easy. But, Merchant Warehouse CEO Henry Helgeson says it really doesn't have to be so hard. Find out what he thinks are the five big things that just might help merchants, issuers and everyone in between find mobile loyalty's "Holy Grail."
How are major players in payments working to reinvent loyalty and rewards programs? PYMNTS.com spoke with Nandan Mer, group executive, global loyalty solutions at MasterCard, about MasterCard's approach to loyalty, the company's new partnership with Truaxis and more.
As analytics tools improve and big data gets bigger, loyalty is an industry influenced by constant change. PYMNTS.com spoke with Dominic Hofer, CEO and founder of Loylogic, to discuss how companies can be innovative in the space, and to review what merchants and consumers alike stand to benefit from the next wave of loyalty solutions. Why does Hofer define his company as a "virtual currency clearinghouse?"
Brand, customer experience and added value are still important, but final price is today's consumer's golden ticket. Richard Postrel, CEO and Founder of Swift Exchange, offers his take on today's economy and how merchants and customers alike should be approaching discounts.
MPD CEO Karen Webster spoke with Chuck Christianson, group vice president for sales and strategy at Affinion Loyalty Group, about the changing definition of loyalty, mobile's loyalty impact, and how deals and offers will affect the industry moving forward.
PYMNTS.com spoke with Paul Bridgewater, Group Executive, Global Product at TSYS, to discuss the benefits partnership marketing provides to merchants, issuers and consumers alike, how Truaxis' big data solution comes into play, and more.
Featured Reports - April
- GiftCards.com Goes Mobile With Giftly Acquisition 23 May 2013
- Amazon-owned Quidsi Launches Prime-Like Membership Program 10 May 2013
- Loylogic’s PointsPay Wins Contactless & Mobile Award 2013 08 May 2013
- How To Use Mobile To Increase Customer Loyalty 23 April 2013
- Grocery eCoupon Company SavingStar Raises $9 Million In Funding 08 April 2013
- MasterCard’s Three Key Factors For Loyalty’s Evolution 19 March 2013
- Loylogic Takes Global Approach With Loyalty Innovation 15 March 2013
- Advance Auto Parts Reports First Quarter Fiscal 2013 Results 23 May 2013
- Newell Rubbermaid to Present at Citi 2013 Global Consumer Conference 23 May 2013
- Société Générale Bank & Trust Moves Core Banking Systems to Private Cloud with Anubex 23 May 2013
- FOR NEXT, Inc. : New Type of Puzzle Game Mixes Speed and Simplicity with Profound Perspectives of the World 23 May 2013
- The Bon-Ton Stores, Inc. Announces First Quarter of Fiscal 2013 Results 23 May 2013
- Benchmark Bank Operational Risk Specialist Makes Move to Stearns Lending 23 May 2013
- MoneyGram Warns of Potential Charity Scams Following Oklahoma Tornadoes 23 May 2013
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Wednesday, May 22, 2013
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