MasterCard Gives Us The Skinny On Signing With Shopkick
There are many reasons why MasterCard sees Shopkick as a perfect partner for the future of loyalty and mobile commerce. But one stands out.
As MasterCard Vice President of Commerce Solutions Andrea Gilman explains: Shopkick makes shopping fun. Consumers love deals and offers, Gilman says, and they love to shop with their phones, both for research and for making payments. By combining the two, Shopkick delivers an upgraded commerce experience to customers at well-known retailers, with whom Shopkick already has partnerships in place.
And by directly linking MasterCard's payment products to Shopkick's loyalty platform, consumers are able to receive what Gilman refers to as "immediate gratification" for their purchases: no cutting out coupons and saving them in a wallet, just instant redemption as soon as a shopper sets foot inside the retailer's door.
Listen to our full conversation with MasterCard's Andrea Gilman below.
Vice President, e-Commerce Product Development
Andrea is responsible for developing and implementing a global product roadmap in the quickly evolving social media and deals space. Her mandate is to enable simpler, more efficient ways to shop and redeem offers. Prior to this role, Andrea was Senior Business Leader of Loyalty and Rewards for Global Consumer Credit where she developed and executed consumer rewards at the point of interaction programs as well as targeted direct marketing programs that drove usage for merchants and banks. She also held several positions in Worldwide Marketing at MasterCard. Before joining MasterCard, Andrea worked at Time Warner, IBM and iWon.com with responsibilities spanning business development and loyalty marketing. Andrea holds an MBA from New York University, Leonard N. Stern School of Business with a concentration in Technology and Marketing, and a B.A. in Economics and History from Bowdoin College, magna cum laude.
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