Understanding The Black Friday Shopper
As shoppers line up across the country in preparation for holiday savings galore, Women's Wear Daily decided to see who is really doing the shopping.
WWD learned that 57 percent of shoppers are in it for the fun experience, but 43 percent "don't even find it enjoyable but suck it up and shop anyway," Huffington Post reported.
WWD revealed profiles of the top three shoppers:
1. Small packs of young women. These women in their teens and twenties are there for the experience, planning on hitting a few stores then "with a restaurant stop or some clubbing on the agenda."
2. Individual women on a mission. This woman, typically 25-55 years old, is “hard-core” about finding the best deals. These are the hunters who bravely venture out the Thursday night of Thanksgiving.
3. Big families on a tight budget. Lower-income families without the means for a babysitter will take the whole gang, strategically shopping the best deals and waiting for hours in long lines.
Please send all press releases and story ideas to Ben Carsley at firstname.lastname@example.org.