Need Credit? Wells Fargo Wants To Give It To You
Engaging existing customers, creating new products and services, and targeting growth through new consumer populations. Such are the priorities of Wells Fargo as labeled by Beverly Anderson, the financial service giants’ executive vice president of consumer credit solutions.
Anderson came to Wells Fargo in March, and says her current duties include overseeing consumer credit, personal lines and loans and direct-to-consumer capacities functions. She describes Wells Fargo as “eager” to extend credit to customers, which should be music to many consumers’ ears.
Wells Fargo currently owns about a one-third shares of the U.S. mortgage market, and Anderson says she sees consumer credit as a market in which there is room for “huge amounts” of growth. She notes that Wells Fargo is seeking more ways to provide customers with mobile and digital services, which she characterizes as two “hot and heavy” industries within payments.
Anderson also highlights Wells Fargo’s recently launched EMV card, a product designed to aid users who make both domestic and international transactions, as an example of Wells Fargo’s ability to meet unique consumer needs.
Listen to the full audio interview with Beverly Anderson here.
Executive Vice President, Consumer Financial Services, Wells Fargo & Company
Beverly Anderson is the Executive Vice President of Consumer Financial Services at Wells Fargo. She is responsible for the strategy, development, growth and profitability of Wells Fargo's consumer lending group, including credit cards, auto loans and personal lines and loans.
For more than two decades, Beverly has advanced her career by building businesses and delivering tangible results in the Financial Services and Payments industries. The first 10 years were spent in corporate banking driving mergers and acquisitions with some of the nation’s largest banks during the 1980s and 1990s. Post MBA, Beverly moved to the consumer side of financial services driving consumer and small business strategies, product strategies, and enterprise growth and profitability strategies with First USA (Chase), Fleet (Bank of America) and American Express. Beverly also spent time at a start-up consulting firm, Novantas LLC, as the first female Principal and the first African-American, leading the customer experience and customer strategies practices
Beverly graduated summa cum laude from Florida A&M University in 1986 with a BS in Business and received her MBA with distinction from Harvard Business School in 1997. At HBS, Beverly was the President of the African American Student Union and a member of many clubs and organizations.
Beverly is passionate about education, leadership, talent development and the arts. In her spare time she volunteers, mentors and engages in a number of ways to express these interests. Beverly serves as Vice Chairman of the Council of Urban Professionals and is highly involved in the HBS African American Alumni. She sits on the Wells Fargo Management Committee and participates in Diversity Council.