Barclaycard’s “Social Card” Shows Customers Want Change
With its new credit card product, where accountholders themselves get to set terms — and share in the profits — Barclaycard is learning some fascinating things about its customers. One finding: more important than a low rate is the “feeling of change” that the new approach conveys.
Managing Director, Barclaycard
Paul Wilmore heads up the Open Market business for Barclaycard US, the payments business of Barclays in the U.S. – based in Wilmington, Delaware.
In this capacity, Paul is responsible for the Barclaycard-branded card business in the U.S. Barclaycard offers credit cards to consumers that feature low rate and rewards. Most recently, he oversaw the US Cards acquisition and business strategy at Barclaycard US. Paul has more than 20 years of financial services experience and has held various positions with Barclaycard US Marketing and US Cards.
He joined Juniper (purchased by Barclays) in 2000 as a senior director to head up the Business Analytics group, where he was instrumental in helping create Juniper’s products and marketing strategy. Paul also helped establish the partnership management business, managing the financial institution and T & E segments.
Paul began his career with Reliance Insurance Company where he held numerous management positions in both the finance and product departments. He holds a B.A. from Swarthmore College and an MBA from The Wharton School, University of Pennsylvania.
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