April 30, 2013
This monthly report is designed to organize the mobile point of sale ecosystem, one that has emerged over the last several years as smartphones and tablets deliver new point of sale acceptance capabilities for all categories of merchants. This report provides an initial overview of those players who have entered this space, including a description of their capabilities, solution features and functions and customer and go to market priorities. This report organizes the ecosystem into two broad categories: those merchant-facing organizations who supply devices to merchants directly and those who “power” those players and supply them with the MPOS hardware, software, tools and services that helps merchant-facing organizations meet their customer needs.
Our initial exercise in October 2012 was intended simply as a way to assemble an ecosystem that is experiencing explosive growth. Based on market feedback, however, it has become a whole lot more. The MPOS Tracker is a useful framework for not only segmenting players by solution functionality and capability, but in assessing how these players are positioned in the market and how that is likely to evolve.
April 2013’s report features 5 new players to the MPOS Pyramid. The new merchant facing players are EverPay, iKaaz, JUSP, Kalixia Pro and Spark Pay. In addition, we’ve updated 6 players from prior months. They include the following merchant facing players: Adyen, Intuit, iZettle, PayPal and Payleven; and one supplier, ROAM.
March was all about data and the ability of mPOS solutions to help merchants of all shapes and sizes capture and use it in furthering their relationships with customers. This month will focus on data too, but data about the mPOS sector overall – and it is, well, still an itty, bitty baby as far as retail sales are concerned. The good news: the sector overall is expected to grow really fast — like 45 percent or more a year according to industry analysts. The not so good news — its growth is over a teensy base. In 2018, those same analysts are reporting that mPOS will account for only about one tenth of one percent of all retail sales.
PAST MPOS TRACKER REPORTS
It is worth noting that this ecosystem is moving quickly and this report is by no means complete. Information about these players is available in varying degrees of completeness. Details about volumes and shipments – the information that everyone finds most valuable – is not publicly available. We plan to update this report on a monthly basis to include new entrants, and updates on the players profiled in the prior month’s report. We are also in the process of compiling and will report out aggregated information about shipments and volumes. We encourage you to contact us at firstname.lastname@example.org if you would like to be included in this report and/or would like us to update your information as we have presented it.
APRIL 2013 MPOS PYRAMID