Starbucks is now generating more than 3 million mobile transactions per week, President and CEO Howard Schultz said during a shareholder meeting. Starbucks says that around 10 percent of its total U.S. revenue now comes from mobile, Mobile Commerce Daily notes.
The company plans to begin rolling out new mobile initiatives as well. Starting in May 2013, customers can earn Starbucks Rewards points for purchasing Starbucks items in grocery stores. A similar system will be used to reward Starbucks users who make purchases in Teavana stores.
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