Luxury shoppers are increasingly turning to omnichannel shopping methods to make high-end purchases, according to a Luxury Daily report.
Citing a presentation based on American Express Business Insights, the outlet reports that 16 percent of U.S. luxury consumers are omnichannel shoppers, while 60 percent shop in-store only. However, the 45 percent of total spend comes from omnichannel, while 49 percent comes visa in-store purchases.
This is because 62 percent of omnichannel luxury spend goes towards “premium luxury,” while just 38 percent is spent on “accessible luxury.”
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