Facebook Founder Saverin Backs Mobile Loyalty App

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Facebook founder Eduardo Saverin invested an undisclosed amount in loyalty startup CrowdMob this week, TechCrunch reports.

CrowdMob describes itself as, “the real world goods platform that motivates your users to play more and buy more.” In practice, this means combining real world purchases (a latte at Starbucks) with a digital experience (a new level on Angry Birds).

This isn’t CrowdMob’s first funding; at the beginning of 2011, the company raised $1 million in a round led by Andreessen Horowitz, CrunchBase shows.

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