A Square Wallet, A Google Wallet And A Bluebird (Walk Into A Tweet?)
Here are our top five tweets from the week that was. Keep tweeting, and we may feature you next Friday.
@jack: Immensely proud of the teams at Square and Starbucks: 7,000 stores launches 3 months TO THE DAY after signing the deal. #nailedit
Mr. Dorsey has a point: this has been an impressive turnaround time for a massive chain like Starbucks to implement a whole new payments system. And while their $25 million investment in Square undoubtedly provided Starbucks with some extra incentive to get this done, it’s an accomplishment nonetheless. How quickly consumers adopt to the Square Wallet – if they adapt at all – will serve as one of the best litmus test for the mobile payments industry to date.
@HalliB: Groupon stock has fallen so low that you can now buy two shares for the price of one
We see what you did there, Halli, and it’s pretty funny: unless you own stock in Groupon. The daily deals giant’s shares hit an all-time low earlier this week, falling 13 percent to just $3.89 a share. Many believe Groupon’s IPO is to blame, and with the influx of competitors in the deals market, it’s fair to say the company’s future is uncertain.
@margaretmpd: @AmericanExpress #Bluebird prime time ad targets suburban moms as a replacement for #banks … not your “father’s prepaid card” @pymnts
Market Platform Dynamics’ Margaret Weichert brings to our attention Bluebird’s new marketing campaign, which suggests the American Express and Walmart banking alternative as a viable option for typical middle-class moms. We know prepaid services are growing in popularity, and campaigns like this help to reinforce that message. No longer can we only associate prepaid with the underbanked or with developing markets: it’s making a real mainstream push.
@ejboyl: One word: #plastics RT @pymnts: The Evidence Mounts: @googlewallet’s Help Site Mentions “Google Wallet Card” ow.ly/f5XpJ
Ed raises a good point here: mobile wallets tend to steal all the headlines, but it’s entirely feasible that many people, at least in the short term, will prefer to keep using physical cards to make payments. That doesn’t mean those cards can’t come with new functionality, though, and that’s what Google Wallet seems to be banking on with it’s physical Google Wallet Card. Just like Square Wallet will be a big test for mobile, Google’s card should give us some clues about where the industry currently stands.
@JamesAsterisk: Just got my parcel from an Amazon Locker. Great user experience and 1.99 next day delivery #ux pic.twitter.com/UbZN5kyw
It’s nice to hear some positive reviews of the Amazon Lockers, because it’s about to get a whole lot bigger with the news that Staples will soon house the service. Overall consumer reaction to Lockers should be fun to gauge once the system is in widespread use, and it could serve as a huge boon to Amazon at a time when others like PayPal are encroaching on its turf.
Have a good weekend, and happy tweeting!
Please send all press releases and story ideas to Ben Carsley at firstname.lastname@example.org.