Bridg™ Launches CRM Solution Built for Restaurants

Bridg,
the first software company to leverage big data to drive precision
marketing campaigns for restaurant brands, today launched a new customer
relationship management (CRM) solution, purpose-built for restaurant
brands. With Bridg Enhanced CRM, restaurants can, for the first time,
reveal comp growth opportunities by combining disparate customer data
“silos,” including point-of-sale (POS), email, loyalty, online ordering
and more, into a single unified view of their individual customers.

New Bridg Enhanced CRM includes three key components:

  • Aggregation of detached data. Bridg blends transaction history
    from the restaurant’s entire commerce ecosystem including POS, loyalty
    programs, digital ordering and email, into useful consolidated
    customer profiles.
  • Enhanced by data science. Comp growth opportunities and
    lifecycle audience segments are revealed from unique, individual
    buying patterns.
  • Dozens of easy integrations. Secure and compliant data-syncing
    with the restaurant industry’s most popular POS systems, email
    marketing services, loyalty programs and online ordering platforms.

“Restaurant brands today have found themselves with a growing number of
separate customer databases. They are typically disconnected and each
containing a small, varying portion of information. Until now, a unified
and complete view of the restaurant guest has been missing,” said Amit
Jain, founder and chief executive officer of Bridg. “Bridg’s new CRM
solution drives comp growth by identifying individual buying patterns of
audience segments—the results are immediate, measurable and
cost-effective.”

To learn more, please register for Bridg’s upcoming CRM webcast on
December 6 at 2pm ET: http://bridg.com/ecrm-webcast-12-6/

About Bridg

Bridg
is a marketing software company that provides true closed loop marketing
and business intelligence to the restaurant industry. Integrated
directly into the POS system to build unique customer profiles and
understand individualized behavior patterns, Bridg provides its clients
with deep data science that it uses to create effective personalized
marketing campaigns that drive traffic and sales in a measurable way.

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