Charlotte Russe Inc., an iconic fast-fashion apparel retailer, announced
that it has partnered with PredictSpring, a mobile commerce platform, to
build a next generation app for its customers.
The integration with PredictSpring’s partner, Salesforce Commerce Cloud,
allowed for the rapid go-to-market of the Charlotte Russe mobile app. As
part of this effort, the app was specifically designed with three key
elements to meet the heightened expectations of today’s Charlotte Russe
consumer – speed, flexibility, and a smooth blend of the online and
offline brand experience.
“Our customer demands instant gratification and the ability to shop with
the single touch of a button, anywhere and anytime on their mobile
device,” said Carrie Welch, SVP of Digital Experience, Charlotte Russe.
“Speed is essential to our customer and pivotal to building brand
loyalty. The PredictSpring platform is unrivaled, with our app
performing 20-30 times faster than a typical mobile experience. Also,
the integration with digital wallet, Apple Pay has proven key to driving
Since its launch on the PredictSpring platform in July 2016, the
Charlotte Russe app has built an impressive following with over 1
Notable features of Charlotte Russe’s app, powered by PredictSpring,
Shoppable Instagram Feed – Customers can easily browse and shop
Charlotte Russe’s Instagram feed within the app, providing fashion
inspiration and enabling instant “buy” capabilities.
Exclusive Offers – The app incorporates an exclusive offers
feature, providing a VIP experience to customers with special discounts
and coupons. Importantly, this allows Charlotte Russe to take advantage
of ever-changing marketing initiatives and promotions, such as a one-day
Real-Time In-Store Inventory – Blending the online and offline
experience, the app features real-time in-store inventory, enabling
customers to check item availability in any of Charlotte Russe’s 550
“The retail industry has shifted dramatically, with fast-fashion
emerging as a leading category,” said Nitin Mangtani, Founder and CEO of
PredictSpring. “For a brand to succeed; the ability to make real-time
changes – such as merchandising and promotions – in a matter of minutes
is fundamental to its success. With PredictSpring, business users can
make on-the-fly changes without the need for complex coding. Through our
platform, Charlotte Russe has achieved a much faster m-commerce
experience, empowering its consumers to go from ‘want’ to ‘own’ faster
The Charlotte Russe app is available to download now for iPhone in the
Apple App Store and Android devices in the Google Play Store.
Salesforce, Commerce Cloud and others are among the trademarks of
About Charlotte Russe, Inc.
Charlotte Russe is a one-stop head-to-toe shopping experience for
stylish girls on the go. With more than 550 stores throughout 45 states
and Puerto Rico and with an ever-growing digital shopping presence,
they’re always evolving and looking for what’s next. For more
information, please visit http://www.CharlotteRusse.com
and follow them on Instagram @CharlotteRusse…#CRItsOn.
PredictSpring is the fastest mobile commerce platform designed
exclusively for brands and retailers. Its innovative technology powers
native mobile and in-store apps with Instant Search, Dynamic CMS, and
One-Touch Checkout. PredictSpring Clienteling and Endless Aisle
solutions digitize the in-store experience by providing store associates
the ability to connect with their customers in a highly personalized way.
Founded by the visionary behind Google Shopping and other early mobile
commerce pioneers, PredictSpring provides a seamless omni-channel
experience to help consumers shop anywhere, anytime with a single touch
of a button.
PredictSpring powers mobile commerce for the world’s leading retailers
and brands, including Calvin Klein, Cole Haan, Vineyard Vines, Nine
West, New York & Company, Skechers, Charlotte Russe, and Claire’s. To
learn more, visit predictspring.com.