Citi Retail Services announced today it has signed a long-term financing
services agreement with BRP, a global leader in the design, development,
manufacturing, distribution, and marketing of powersports vehicles. This
new relationship will leverage Citi Retail Services’ experience as a
trusted organization in providing private label credit card services to
help BRP expand its retail services for customers.
During the term of the agreement, Citi Retail Services will provide a
consumer revolving credit card program to finance the purchase of BRP’s
powersports vehicles and other related products and services.
“Citi Retail Services is always seeking strategic partnerships with
premium brands such as BRP that have the opportunity to expand
high-quality retail offerings to customers,” said Craig Vallorano, Head
of Citi Retail Services. “We look forward to the start of a great new
relationship with BRP and are excited about the opportunity to help
support their growth and position as an industry leader.”
Citi Retail Services’ new partnership with BRP will include support for
a new online dealer portal, which will provide authorized BRP dealers
with an easily accessible, streamlined experience for new applications
and transactions. Additionally, authorized BRP dealers will have access
to expertise and market-leading solutions for providing information to
cardholders on all the latest offerings and services.
“Our agreement with Citi Retail Services will give consumers even more
options when purchasing BRP products across our Ski-Doo, Sea-Doo and
Can-Am brands,” said Bernard Guy, Vice-President, Regional General
Manager, North America. “We believe that this agreement improves the
value proposition we offer our North American dealers and further
supports both dealer and BRP growth.”
Citi, the leading global bank, has approximately 200 million customer
accounts and does business in more than 160 countries and jurisdictions.
Citi provides consumers, corporations, governments and institutions with
a broad range of financial products and services, including consumer
banking and credit, corporate and investment banking, securities
brokerage, transaction services, and wealth management.