Fifth Third Bank Offers Five Mobile Wallet Options

Fifth Third Bancorp (NASDAQ: FITB) is excited to be one of the few U.S.
banks to offer its customers the ability to use all five major forms of
mobile payments. These mobile wallets allow customers to make in-store
purchases from their eligible smartphone devices at participating
retailers.*

This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170111005168/en/

Greg Carmichael, president and CEO of Fifth Third Bancorp, said, "Fifth Third is pleased to be one o ...

Greg Carmichael, president and CEO of Fifth Third Bancorp, said, “Fifth Third is pleased to be one of the first banks to offer all five mobile payment options.” (Photo: Business Wire)

Fifth Third offers customers the option to make credit and debit card
payments via Apple Pay, Samsung Pay, MasterPass and the recently added
Android Pay and Microsoft Wallet.

“At a time when more consumers want to make mobile payments, Fifth Third
is pleased to be one of the first banks to offer all five mobile payment
options,” said Fifth Third Bancorp President and CEO Greg Carmichael.
“We are committed to providing secure and convenient ways for our
customers to bank when and how they want.”

Americans made an estimated $27.67 billion in purchases on smartphones
in 2016, according to research firm eMarketer. That amount, a
183-percent increase over 2015, is expected to double again in 2017.

Fifth Third has seen the popularity of mobile payments grow among its
customers in the past few years. Since 2015, when Fifth Third launched
Apple Pay, mobile payments have increased by 133 percent among Fifth
Third’s customers.

“Consumers are rapidly adopting mobile payments and we are providing our
customers with every option available on the market today,” said Jimm
Bell, director of Consumer and Small Business Payments for Fifth Third
Bancorp. “We want to make it simple and secure for customers to pay with
their phones.”

Security and privacy are at the core of each of these mobile payment
solutions. Each service uses advanced methods of payment security, such
as authorizing transactions with a one-time unique dynamic security code
or using a virtual account number to represent account information.

*Mobile Internet data charges may apply. Contact your mobile service
provider for details.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. As of September 30, 2016, the Company
had $143 billion in assets and operates 1,191 full-service Banking
Centers, including 94 Bank Mart® locations, most open seven days a week,
inside select grocery stores and 2,497 ATMs in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North
Carolina. Fifth Third operates four main businesses: Commercial Banking,
Branch Banking, Consumer Lending, and Wealth & Asset Management. Fifth
Third also has an 18.3% interest in Vantiv Holding, LLC. Fifth Third is
among the largest money managers in the Midwest and, as of September 30,
2016, had $314 billion in assets under care, of which it managed $27
billion for individuals, corporations and not-for-profit organizations. Investor
information
and press
releases
can be viewed at www.53.com.
Fifth Third’s common stock is traded on the NASDAQ® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Member FDIC, Equal Housing Lender

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