FISION Invited by Marketo to Join Technology Industry Leaders at the 2017 Marketing Nation Summit

FISION
Corporation
(OTCQB: FSSN), a leader in digital asset management
(DAM) and sales enablement, has been invited to participate with Marketo,
the world leader in engagement marketing software and solutions, at the
2017 Marketo
Marketing Nation Summit
being held April 23-26 in San Francisco,
California.

The Marketo Marketing Nation Summit is the premier event for the
marketing technology industry, bringing together the best and brightest
minds in digital marketing, advertising, IT, services, and beyond. Under
the theme, “Leading in the Engagement Economy,” this
year’s event is expected to attract more than 6,000 leaders from
industry-leading technology companies including Accenture, Amazon,
Cisco, Facebook, Forrester, Google, Infor, and Microsoft.

“The ‘Engagement Economy’ is the digital future where
everyone and everything is connected, fundamentally changing the
relationships between buyers and sellers,” said Steve Lucas, chief
executive officer of Marketo. “Marketo’s investments in this year’s
Summit underscore our dedication to inviting all marketers to be part of
the Marketing Nation, and giving everyone – Marketo power users and the
marketing world at large – the best content to prepare them for winning
in this new world. If you are involved in any way in digital engagement,
you do not want to miss this event.”

The invitation of FISION to the event follows the formalization of a
strategic partnership with Marketo last year and FISION joining
Marketo’s LaunchPoint
program, the world’s most complete ecosystem of marketing technology
solutions. As part of this program, Marketo has introduced to FISION
several potential enterprise customers presently at various phases of
engagement.

Planned marketing campaign strategies in 2017 will involve a series of
online events and roadshows with Marketo over the course of the year,
where prospective organizations are engaged in co-sponsored sessions
that demonstrate the complementary aspects of the respective marketing
technologies.

“At this major industry summit, we’re looking forward to engaging with
the Marketo’s senior leadership and top representatives from their major
enterprise customers,” commented FISION CEO, Mike Brown. “This event
represents a fantastic opportunity to present our unique value
proposition, and how in combination with Marketo, we can solve key pain
points in the traditional sales and marketing process.”

Large and small enterprises around the world rely upon Marketo’s
best-in-class engagement marketing solutions to execute campaign
strategies and develop new leads. Once these Marketing Qualified Leads
(MQLs) have been identified, sales teams typically lack the
technological support to help them take a lead from initial contact to
close.

However, with FISION, distributed sales and marketing teams can access
pre-approved corporate campaigns that can be customized in real time and
executed on the local level. FISION’s cloud-based sales enablement
platform connects sales teams to the most relevant, brand and legal
compliant content for each selling situation, providing flexible ways to
present content to customers, while delivering real-time visibility into
the effectiveness of communications.

FISION enables Marketo customers to:

  • Dramatically increase sales process efficiency
  • Match content to any sales situation – by industry, persona, stage and
    more
  • Proactively push best practice content to sales teams
  • Make every sales person their top performer
  • Instantly tailor presentations for every prospect
  • Gain insight into what content most effectively advances deals

More information about the event is available at events.marketo.com/summit/2017.

About Marketo
Marketo provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers – from acquisition to
advocacy. Marketo is built for marketers, by marketers and is setting
the innovation agenda for marketing technology. Marketo puts Marketing
First. Headquartered in San Mateo, CA, with offices around the world,
Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries. To
learn more about Marketo’s Engagement Marketing Platform, LaunchPoint®
partner ecosystem, and the vast community that is the Marketo Marketing
Nation®, visit www.marketo.com.
For more information, go to www.marketo.com.

About FISION Corporation
Founded in 2011, Minneapolis-based
FISION is a cloud-based digital asset management and sales enablement
company. FISION’s advanced, proprietary technology specializes in
managing a customer’s brand and marketing content enabling marketing and
sales people to quickly and easily create compelling, personalized,
on-brand communications, which increases revenue and profits. With more
than 65,000 users in 21 countries, FISION services enterprise clients in
the health care, hospitality, financial/insurance, software and
technology industries. For more information, visit FisionOnline.com.

Important Cautions Regarding Forward-looking Statements
Any
statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as “anticipate,” “believe,”
“estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,”
“predict,” “should” and “will” and similar expressions as they relate to
FISION Corporation or (the “Parties”) are intended to identify such
forward-looking statements. The Parties undertake no obligation to
publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and
uncertainties that could cause actual results to differ materially from
expectations. The factors that could affect future financial results are
discussed more fully in the Parties’ respective filings with the U.S.
Securities and Exchange Commission (“SEC”), including the their most
recent Annual Report on filed with the SEC. Readers are cautioned not to
place undue reliance on these forward-looking statements, which speak
only as of their dates.

Click to comment

TRENDING RIGHT NOW

To Top