IRI Announces Next Generation Purchase-Based Targeting Capabilities With IRI Verified Audiences

IRI®, a global leader in innovative solutions and services
for consumer, retail, media and over-the-counter health care companies,
today announced the launch of its next generation targeting solution,
IRI Verified Audiences, which uses the industry’s most
robust set of frequent shopper program (FSP) loyalty data to enable
targeted campaigns based on actual purchase behavior. Purchase-based
targeting results in campaigns that achieve a 50 to 100 percent return
on advertising spending compared to other targeting methods.

“We are leveraging the richest FSP loyalty data available from more than
120 million loyalty cards, dozens of other data sets, thousands of
on-demand segments and sophisticated proprietary algorithms to offer the
industry’s most precise targeting capabilities with IRI Verified
Audiences,” said Andrew Appel, president and chief executive officer,
IRI. “Marketers continue to struggle with getting the right message to
the right consumer at the right time because they are often relying on
inaccurate or incomplete consumer data. With the verified purchase data
available through IRI Verified Audiences integrated with our unmatched
data sets, such as credit card purchase data, online click-stream data
and mobile location data, we can help marketers seamlessly execute
highly targeted campaigns to achieve maximum impact.”

IRI Verified Audiences provides advertisers and agencies superior
quality and depth of data:

  • Verified addressability. IRI Verified Audiences connects brands
    and retailers to consumers and shoppers based on verified spending for
    a particular category, subcategory, brand or product. These are
    exclusive, verified purchase-based audiences at scale, with 120
    million loyalty card holders from various partners and retailers.
  • Enhanced accuracy and effectiveness. IRI Verified Audiences
    relies on verified purchase data as opposed to contextual and
    behavior-based audiences – providing more accurate and effective
    targeting.
  • Long-term view. IRI audiences are built on longitudinal data
    with a long-term view of the consumer, enabling advertisers to
    understand the consumer’s basket today and years ago.
  • Most comprehensive category coverage. IRI can provide targeting
    and measurement for even the most complex and elusive categories,
    including alcohol, OTC/beauty, deli, fresh, bakery, pet, private
    label, baby, general merchandise, gift cards, greeting cards, movies,
    ethnic groups and convenience stores.

IRI’s audience targeting solutions combined with our industry-leading
IRI Lift™ platform are an integral part of IRI’s personalization suite
of capabilities to empower marketers to better target, optimize and
measure the sales impact of every marketing activation dollar.

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Adobe, The Boston Consulting Group, comScore, Experian,
GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint,
Millward Brown Digital, Mu Sigma, Oracle, PlaceIQ, Research Now, SPINS,
Univision
and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events – a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation – is
leading to a seismic shift in drivers of success in all industries.
Ensure your business can leverage data at www.IRIworldwide.com.

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