“KNOW YOUR CUSTOMER” with NEC; Visit Booth #4121 to See Future-Forward Retail Solutions at NRF17

NEC Corporation of America (NEC), a leading provider and integrator of
advanced IT, communications, networking and biometric solutions, along
with NEC Display Solutions, a leading provider of commercial LCD display
and projector solutions, today announced it will showcase new retail
solutions that integrate a wide range of NEC technologies, including
point of sale (POS), biometrics, digital signage, analytics, and digital
signage during the National Retail Federation’s Big Show, Jan. 15-17,
2017, at New York’s Jacob K. Javits Convention Center in Booth #4121 to
empower retailers with the key information necessary to “Know Your


  • POS Hardware: our adaptive, highly efficient POS models have a
    small footprint and offer customizable configurations.
  • POS Software: easily configurable and platform agnostic — our
    retail software enables store managers and associates to respond
    faster to customers with store information in near ‘real-time.’
  • Kiosk POS: the perfect combination of sleek and functional —
    our kiosk POS solutions feature our robust POS hardware and software
    and are currently being tested by 7-Eleven® and other retailers.
  • Omni-Channel: platform offers real-time direct fulfillment
    solution that enables retailers the ability to offer a mobile POS
    solution on the store floor.
  • NEC Cloud Platform for Retail: hybrid cloud-based architecture
    enables real-time data sharing between stores as well as Omni-channel
  • Store Lifecycle Management Solution: ensures non-stop operation
    and helps retailers expand their business through preventative
    maintenance and store development management functions.
  • Interactive Projection System **: uses projection technology to
    create interactive applications that offer unique customer experiences.
  • Image Recognition Service**: the GAZIRU (smartphone image
    recognition service) which uses photos or media taken with smartphones
    to provide detailed information on products and services.
  • Object Recognition POS**: analyzes products visually enabling
    quick and accurate scanning of multiple products without cashier
  • Facial Payment**: a media-less payment service using facial
    recognition to provide shoppers with a speedy and secure payment


  • Facial Recognition Avatar: uses NEC’s NeoFace® face recognition
    technology to recognize known individuals or profiles, “Kylie” greets
    visitors, provides them with information pertinent to the store such
    as the arrival of new items or in-store sales.
  • NeoFace® Watch: integrates existing video systems or cameras to
    enhance security by capturing and matching images against a watch list
    of individuals.
  • Biometric Customer Loyalty Solution: created in collaboration
    with Brierley+Partners, this solution provides seamless loyalty and
    CRM capabilities using NEC’s leading facial recognition technology
    backed by Brierley’s robust CRM platform hosted on Microsoft Azure


  • Shelf Detection**: suitable for scenarios like, loss prevention
    and shelf replenishment, it uses video surveillance to notify store
    personnel when item(s) have been removed from the shelf in the exact
    location in the store.
  • Heat Mapping: combines the use of heat mapping to track
    customer product engagement and dwell times at specific products and
    locations in the store.
  • Video Analytics: captures shopper demographic information, such
    as age and gender with data analytics software.

Private Cloud:

  • Infrastructure as Service (IaaS): Hosted at Iron Mountain’s 220
    feet underground data center, NEC’s IaaS for SAP HANA® solution helps
    funnel customer data and business intelligence in a highly secure and
    federally compliant environment – all with a financially manageable
    and predictable operational expense.

Digital Signage:

  • 4K Solutions: deliver cutting-edge technology from NEC Display
    Solutions with stunning visual performance including displays ranging
    from 55”-98” to supply retailers with the right product for a wide
    range of applications.
  • Video Wall Solutions: NEC Display delivers multiple sized
    canvases for your digital needs and range from 46”-55” – these panels
    deliver best-in-class picture quality, image stability, and design to
    lead the charge in large scale display solutions.
  • Interactive Display Solutions: range from 32”-84” to deliver
    the right technology for kiosks, interactive digital signage,
    interactive store fronts, and customer experiences.
  • Large Format Displays: Commercial-grade large format displays
    from NEC Display range from 32”-98” and deliver quality performance
    and full features that deliver the right solution for indoor or
    outdoor retail applications.

** Reference exhibit sample only.

To learn more about NEC’s retail solutions, go to www.necam.com/smartretail.
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© 2017 NEC Corporation of America. NEC is a registered trademark of
NEC Corporation. All Rights Reserved. Other product or service marks
mentioned are the trademarks of their respective owners.

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