Lincoln Financial Group Named Winner of iPipeline® Industry Leadership Award

Lincoln Financial Group (NYSE: LNC) announced today that it has been
selected by iPipeline® as the winner of its Connections 2017 Industry
Leadership Award. iPipeline is a leading provider of web-based software
tools for the insurance and financial services markets. The award
recognizes Lincoln Financial for taking a leadership role in digitally
transforming the life insurance buying experience to reach a greater
number of younger age clients. Lincoln Financial’s digital experience
has reduced the time it takes to issue a fully underwritten policy by 50
percent, and in some cases down to as little as 24 hours.

This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170317005105/en/

Lincoln Financial employees (left to right) Mindy Motto, Pete Catania, Robert Moorefield, Kara Adams ...

Lincoln Financial employees (left to right) Mindy Motto, Pete Catania, Robert Moorefield, Kara Adams, Paul Merchant, Karen Williams were on hand in Las Vegas to accept the Industry Leadership Award. (Photo: Business Wire)

The Lincoln Financial solution at the center of the recognition is Lincoln
TermAccel
® Level Term insurance, which provides
affordable coverage for clients ranging from millennials to late Gen
Xers in a manner that meets today’s evolving consumer expectations. TermAccel®
includes the iPipeline iGO Drop Ticket and DocFast technologies as part
of a fully-electronic, end-to-end transaction process from quote to
policy issue. TermAccel also features automated underwriting and
the potential for qualifying clients to bypass underwriting labs, making
the purchase of life insurance faster and more convenient.

“Lincoln Financial Group continues to proactively implement
next-generation technologies to support their go-to-market strategies.
Their decision to use iGO Drop Ticket and DocFast has helped
substantially simplify the buying experience for the mass youth market
place,” said Tim Wallace, CEO, iPipeline. “Millennials have high
expectations for a buying experience that leverages technology. By
aligning innovation and strategy, Lincoln Financial Group has managed to
crack the code. We applaud their success and are pleased to present them
with our Connections 2017 Industry Leadership Award.”

This marks the second consecutive year Lincoln Financial has been
honored by iPipeline. In 2016, the company was recognized for its
commitment to delivering a digital experience to agents, advisors and
consumers that improves how life insurance is bought, sold and serviced.

“Lincoln is committed to finding innovative ways to bring the financial
security of life insurance to more people, while providing a superior
customer experience,” said Heather Milligan, senior vice president of
Underwriting and New Business for Lincoln Financial. “A core component
of our strategy is deploying technology-enabled processes to meet
customers’ demand for speed, simplicity and ease of business.
iPipeline’s recognition of Lincoln for the second straight year
underscores the continued traction of our technology approach and we’re
extremely proud to be chosen for this year’s award.”

The iGO e-App enables Lincoln TermAccel® applications
to be submitted electronically, ensures applications are submitted “in
good order,” and generates all required state and product application
forms automatically. DocFast allows advisors and clients to
electronically and securely receive, complete, update, sign and return
the life insurance policy on a PC or mobile device.

For additional information about Lincoln TermAccel®
Level Term insurance, visit the Lincoln
Financial Group website
.

LCN-1735443-031517

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower
people to take charge of their financial lives with confidence and
optimism. Today, more than 17 million customers trust our retirement,
insurance and wealth protection expertise to help address their
lifestyle, savings and income goals, as well as to guard against
long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln
Financial Group is the marketing name for Lincoln National Corporation
(NYSE:LNC) and its affiliates. The company had $229 billion in assets
under management as of December 31, 2016. Learn more at: www.LincolnFinancial.com.
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To sign up for email alerts, please visit our Newsroom at http://newsroom.lfg.com.

Lincoln TermAccel® Level Term is issued on policy form
TRM5065/ICC15TRM5065 with endorsement END7013, and state variations by
The Lincoln National Life Insurance Company, Fort Wayne, IN, and
distributed by Lincoln Financial Distributors, Inc., a broker-dealer.

All guarantees and benefits of the insurance policy are subject to the
claims-paying ability of the issuing insurance company. They are not
backed by the broker-dealer and/or insurance agency selling the policy,
or any affiliates of those entities other than the issuing company
affiliates, and none makes any representations or guarantees regarding
the claims-paying ability of the issuer. Products, riders and features
are subject to state availability. Limitations and exclusions may apply.
Not available in New York. LCN-1735443-031517

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