To enable C-store retailers to reach more lottery players in the
forecourt, Linq3, creator of Play at the Pump technology, and NCR,
global leader of consumer transaction technologies, worked together to
make lottery play available at the fuel pump for participating NCR
According to a NACS study, more than 73 percent of petroleum purchasers
do not enter the convenience store. By integrating with Linq3’s
fuel-pump lottery technology, NCR aims to help its retailers expand
their reach and engage with Linq3 to enter this untapped market with a
convenient way to play quick pick draw games at the forecourt.
“Linq3’s technology integrates with existing NCR RPOS solutions,” said
Jason Groff, NCR Director of Petroleum and Convenience. “So this
represents a new, innovative, and low-risk way for us to help our
retailers provide their consumers an extra measure of convenience while
giving retailers additional opportunity to drive revenue.”
Taking convenience to another level, consumers who play at the pump
using Linq3’s solution, receive a text message with the numbers played
and receive win notifications on to their mobile phone. For winnings
valued under $600, Linq3 provides an automatic redemption feature that
is credited to the card used for purchase. Additionally, Linq3’s
features such as play limits and age verification help ensure
“NCR has a long history of innovation that improves consumer experience
while driving retailer revenue. We’ve combined that with Linq3’s proven
ability to help lotteries reach more consumers through a very convenient
purchase point readily available,” said Daniel Cage, Linq3 CEO.
NCR will be showcasing Play at the Pump in booth 5126 at the 2015 NACS
Show in Las Vegas, Oct. 11-14.
Linq3 provides a fast, convenient and secure way to play lottery.
Linq3’s innovative technology creates an immediate playing experience
that engages the consumer right at the point of sale. For more
information, please visit playatthepump.com.
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 550 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with over 30,000 employees and
does business in 180 countries. NCR is a trademark of NCR Corporation in
the United States and other countries.