National Retail Federation Announces 2017

The National Retail Federation today announced that it has adopted
as the name of its annual e-commerce conference, which was previously
known as Retail’s Digital Summit and held by NRF’s digital
division. will deliver insights into the future of digital
retail and demonstrate how they are applicable in today’s marketplace as
more than 4,000 retailers gather at the Los Angeles Convention Center
September 25-27.

“At, attendees will discover new ideas, get actionable
takeaways and build strong relationships with the brightest and most
innovative players in the e-commerce world,” NRF President and CEO
Matthew Shay said. “The rebranding of our show reflects our desire to
focus on qualities that differentiate us from our competitors and stay
ahead of the innovation curve in the retail industry.”

This year’s show will offer a new immersive experience that will blend
insightful educational content, an easily navigable exhibit hall
featuring futuristic technology solutions and new ways to expand
attendees’ professional networks.

For the first time, the exhibit hall, both main and feature-stage
keynotes and breakout sessions will all be on one large floor, allowing
attendees to easily interact with exhibitors, network with other
retailers and see speakers in one location. In addition, the exhibit
floor will be divided into sections based on product categories, making
it easier for retailers to find the products they need.

“As retail continues to evolve, so will the content and format of our
shows,” NRF Senior Vice President Susan Newman said. “Our transformation
strategy is focused on leveraging ways to improve the audience
experience by providing insight and content that allow retailers to
continue evolving in this new era of the digital consumer.”

Another new element is the Innovation Lab, where attendees will
experience how shopping will come to life in the very near future
through products and technologies that will impact the digital retail
industry for years to come. Finally, a podcast studio has been added
where influential podcasters will discuss the latest trends in
e-commerce, technology and retail with experts attending the show.

The two-day conference will include keynotes from industry leaders such
as NRF Chairman Mindy Grossman, CEO of HSNi; Danielle Weisberg and Carly
Zakin, founders of The Skimm; Mariam Naficy, founder and CEO of; Adam Grant, author of “Originals”; Adam Goldenberg,
co-founder and CEO of TechStyle Fashion Group; and Trevor Hardy, CEO of
The Future Laboratory. More speakers will be announced in the next few

To learn more about the conference, visit
Complimentary registration is available to editorial staff members of
the news media as well as accredited retail analysts and bloggers. To
register, contact Ana Serafin Smith at

About NRF

NRF is the world’s largest retail trade association, representing
discount and department stores, home goods and specialty stores, Main
Street merchants, grocers, wholesalers, chain restaurants and Internet
retailers from the United States and more than 45 countries. Retail is
the nation’s largest private sector employer, supporting one in four
U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to
annual GDP, retail is a daily barometer for the nation’s economy.


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