Newgistics’ Tacit Knowledge Strengthens Retail Engagement on the ncommerce Platform with Amplience Partnership

Shoptalk – Tacit
, a Newgistics company, today announced that it has entered
into a strategic partnership with Amplience,
the Content-as-a-Service platform for retailers, to integrate its
technology into the ncommerce
platform. ncommerce offers retailers the ability to quickly deploy
technology from the most trusted and innovative companies in a stable,
modern and infinitely scalable platform from one vendor. Integrating
Amplience into the ncommerce platform will add to its already rich
feature set by providing marketing and merchandising teams with a
powerful toolset to optimize the digital customer experience.

“Creating rich shopping experiences that integrate content with commerce
has traditionally been complex and expensive, so Amplience created a way
for retailers to easily create and deploy inspirational content across
all channels,” said Rory Dennis, co-founder and GM, North America at
Amplience. “We’ve always been committed to simplifying complex daily
challenges for retailers, a mission that aligns seamlessly with what
Newgistics has built with ncommerce. Having worked with Newgistics’
Tacit Knowledge team in the past, we’re familiar with their attention to
detail and focus on quality, and we know that we’re in good company with
the other elite technology providers that comprise the ncommerce

With SAP Hybris at its core, ncommerce brings together best-in-class
technologies including Amplience, Google Cloud Platform, Sailthru,
CyberSource and Fastly to empower merchants with the most advanced
eCommerce infrastructure available. Through carefully curated
partnerships and artful integration of leading technologies, ncommerce
can be implemented in nearly half the time and at 30 percent less than
the cost of a typical eCommerce platform deployment that requires custom

Adding Amplience to the ncommerce platform enhances the ability for
retailers to create and manage engaging content that delivers a rich
shopping experience for their customers. Amplience provides a single
platform to manage all content types – editorial features and blogs,
shoppable videos and lookbooks, product configurators and personalized
campaign content – making it easy for marketing and eCommerce teams to
work together to create high-performance shopping experiences.

“From the beginning, our focus with ncommerce was to create a
retailer-first platform that was always in support of the brand and
merchant so we could take the mundane task of managing technology out of
the equation and let them focus on selling product,” said Senior Vice
President and General Manager of Digital Services at Newgistics, James
Bullock. “Amplience embodies that philosophy by providing a single
platform to manage all content types for all devices, and adding
Amplience to the ncommerce platform is yet another way we’re making it
as easy as possible for retailers to take their mind off managing
technology so they can focus on minding their stores.”

To learn more about ncommerce, please visit

About Amplience
The Amplience platform signals the end of
today’s content production and publishing bottlenecks, accelerating
processes and transforming assets into reusable, highly engaging digital
content that can be delivered consistently across every customer
segment, channel and locale. With Amplience, retailers finally have the
velocity of continuously fresh content required to convert customers at
every point of inspiration, driving higher sales and productivity — all
without scaling up the team. More than 200 of the world’s leading
brands, including John Varvatos, Rag and Bone, and Tumi, benefit from
Amplience’s specialized digital shopping expertise. For more
information, visit

About Tacit Knowledge
Tacit Knowledge, a Newgistics company,
is the digital commerce consultancy that delivers Silicon Valley
innovation to retailers around the world. Founded in 2002 by a group of
software engineers, Tacit implements packaged applications, provides
application support, web development, integration and content
management, and also builds custom software for globally recognized
multichannel organizations, including some of Internet Retailer’s Top
25. The company is headquartered in San Francisco and employs 130 people
across offices in London, New York, Mexico and Moldova. For more
information please visit

About Newgistics, Inc.
Newgistics helps retailers and brands
grow with seamless, omni-channel solutions that span the physical and
digital sides of commerce. Its offerings, which include digital commerce
development, deep analytics, relationship management, systems
integration, fulfillment, parcel delivery and returns management,
provide retailers and brands with a modern approach to enriching the
customer journey. Its flagship digital commerce platform, ncommerce,
fuses proven technology for retail environments into a stable, modern
and infinitely scalable platform. From device to doorstep, Newgistics
helps retailers and brands outpace the competition like no other service
provider. For more information, please visit

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