North Sails Races to Improve Global Sales Team Effectiveness with Bigtincan

the mobile, AI-powered sales enablement platform leader, today announced
that North
, the worldwide leader in sailmaking, has empowered its global
salesforce team with the Bigtincan Hub platform. By delivering the right
content at the right time to the right location, Bigtincan Hub saves
North Sails sales reps time and improves how they access and use content
and sales materials throughout the sales cycle.

As a worldwide leader in the sailmaking industry for 60 years, North
Sails needed a way to evolve its selling techniques to reflect the
changing landscape of technology and sales. Its sales team faced
increasing difficulties, navigating multiple, fragmented tools and
solutions in order to find the information and resources they needed to
do their jobs. To streamline this process and allow them to be more
effective in their roles, North Sails sought a solution that would
consolidate all sales-related content into one location that was easy to
use and access. After exploring many different options, North Sails
selected Bigtincan Hub because of its easy-to-use interface, extensive
content management capabilities, multi-platform flexibility and
reputation for improving productivity and win rates for its users.
Today, 160 sales reps worldwide are using Bigtincan Hub across five
different languages, accessing the application on their choice of iOS,
Android or Microsoft mobile device or web browser.

“Bigtincan Hub was by far the best fit for our sales enablement needs.
Not only does it allow our sales team to manage content in one
easy-to-access location, solving a critical pain point, it is also
extremely easy and intuitive to use, accessible across platforms and
languages, and customizable to our specific business needs,” explained
Kimo Worthington, VP of North American Sales & Service, North Sails.
“Since we deployed Bigtincan Hub, we’ve seen rapid adoption across the
sales team, who love the pushed-content features and chat and
collaboration tools the Hub delivers. Not only have we received
overwhelmingly positive feedback, we’ve seen an increased demand from
others outside of our sales department looking to take advantage of it.”

An additional selling point for North Sails on the Bigtincan Hub was
Bigtincan Forms, which enables the organization to eliminate manual
paper-based forms, automate data capture and implement process
improvements, without requiring an entirely new infrastructure platform
or stand-alone forms application. During the sales cycle, North Sails
reps collect information across multiple areas – from design
specifications to delivery details. With Bigtincan Hub, interactive
forms can be easily created and delivered to users in a matter of
minutes, for use both on and offline, and users can complete and submit
error-free forms from any mobile or desktop device, securely and in real

“We built Bigtincan Hub to transform the way sales teams access,
present, collaborate and share content, providing them with the
flexibility to access content on whatever device they’re comfortable
using,” explained David Keane, co-founder and CEO of Bigtincan. “North
Sails is freeing up its sales team from wasting time searching for
content across multiple sources so that it can focus more effectively on
selling sails.”

About Bigtincan
Bigtincan helps sales and
service teams increase win rates and customer satisfaction. The
company’s mobile, AI-powered sales enablement platform features the
industry’s premier user experience that empowers reps to more
effectively engage with customers and prospects and
encourages team-wide adoption. Leading brands
including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on
Bigtincan to enhance sales productivity at every customer interaction.
Headquartered in Boston, Massachusetts, Bigtincan also has offices
across EMEA, Australia and Asia. To discover more about how your
organization can benefit from the Bigtincan Hub platform please visit or
follow @bigtincan on Twitter.

About North Sails Group
North Sails, the largest division of
North Technology Group, is the world leader in sailmaking technology.
North Sails holds the patent for 3Di, a unique composite construction
process that produces high-performance sails that approach the shape
holding of a rigid foil. North Sails is the sailmaker of choice on the
majority of America’s Cup, Grand Prix, ocean race boats and Superyachts.
North Sails offers a wide range of performance 3D and paneled sails for
cruising sailors and is the world’s leading sailmaker for one-design
classes with more National, World and Olympic Class victories than all
other sailmakers combined.

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