Yewno Launches Unearth: A Unique New AI Tool for Publishers

Yewno, Inc. announced today the launch of Yewno Unearth. Yewno Unearth
is a truly unique transformational exploration tool for publishers based
on AI technology. It uses an algorithmic approach to understand topics,
sub-topics and concepts within any document to give an accurate and
comprehensive view across any catalog of information.

“Yewno Unearth is allowing us to explore connections between
publications that were previously locked inside the book wrapper. The
potential for improved sales and marketing was an immediate draw.”

Alan Harvey, Stanford University Press

Significantly, Unearth transcends the limitations imposed by poor
metadata, and provides highly accurate and granular content information,
enabling publishers to gain essential new insights about their own
content, optimize operations, inform planning and accelerate sales.

“In addition to receiving highly accurate information, the efficiencies
created by using Unearth have allowed our editorial, marketing and sales
departments to focus on larger, more strategic questions.”
– Amy
Brand, MIT Press

Yewno Unearth is the second major launch for the company following Yewno
Discover which has transformed over a hundred million articles and books
into a network of connected concepts and documents; enabling new
serendipitous discoveries for students and researchers, and enhancing
the discoverability of publishers’ content. Yewno Unearth provides
publishers with an equally sophisticated topical hierarchy and concept
mapping of the publisher’s own content at the title-level and across a
portfolio. Using an intuitive interface, publishers can easily download
detailed reports about their content at a portfolio, title, or
chapter/article level. The tool can illuminate the comparative
performance of various topics with a portfolio or item, and expose the
usage of topics within Discover.

Yewno worked with a range of scholarly publishing development partners,
incorporating their feedback to maximize Unearth’s potential use across
an organization:

“What differentiates Unearth from an effective cataloging tool to a transformational
tool for publishers, is that it provides essential insight for a variety
of publishing functions. It can be used to enhance advanced
categorization; inform acquisitions decisions; refine marketing efforts;
transform institutional sales and e-commerce; and advance communication
about content both internally and with clients.”
– Ruggero
Gramatica, Founder and CEO, Yewno

Explore Unearth
in more detail, view a demonstration, and contact
Yewno to arrange a live demonstration of your organization’s content and
discuss how Unearth might provide insight, increase efficiency, and
demonstrate relevance.

About the MIT Press

One of the largest and most distinguished university presses in the
world, the MIT
Press
is known for quality, innovation, and distinctive design. The
Press publishes in selected disciplines within the sciences, social
sciences, and humanities. Its authors are drawn from the global academic
community. The Press publishes 34 scholarly journals and over 250 new
professional, text, and trade books annually, in a variety of print and
electronic formats. Hundreds of thousands of published objects carrying
the MIT name are disseminated by the Press to scholars and general
readers around the world each year. The MIT Press is especially noted
for its support of emerging fields, for its strong international
distribution, and for pioneering digital projects.

About the Stanford University Press

Founded in 1925, Stanford University Press (www.sup.org)
publishes 130 books a year across the humanities and social sciences,
with over 4,000 titles currently in print. SUP is respected (and
frequently honored) for its high-quality, innovative print and digital
publishing program, using the latest technology to help define scholarly
publishing in the 21st century.

About Yewno

Founded in 2014, and headquartered in Redwood City, CA, Yewno (about.yewno.com)
is sparking curiosity, passion and the thirst for knowledge by building
technology solutions to enable connections between concepts and content.
Yewno is comprised of a team of hands-on entrepreneurs, engineers and
data scientists with broad experience in technology startups and
publicly-traded corporate leaders alike. Advancing a bold vision of
enhancing human understanding, Yewno is venture-funded and its
technology is currently deployed with leading institutions and
organizations worldwide.

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