Consumer Insights

Consumer Insights
Many Retailers Fall Short of Consumers’ Loyalty Program Expectations
April 03, 2024

As retailers look to meet consumers’ growing digital expectations, loyalty programs may remain a sticking point, PYMNTS Intelligence research suggests. By the Numbers The PYMNTS Intelligence study, “2024 Global Digital Shopping Index: U.S. Edition,” created in collaboration with Visa Acceptance Solutions, draws from a survey of...

Consumer Insights
Consumers Are Spending More, but 6 in 10 Check the Price Tag First
April 02, 2024

As reported last week, data from the Bureau of Economic Analysis confirms February consumer spending was up, a trend some analysts believe could influence the Fed’s decision to lower interest rates later this year. That consumers are spending more — despite ongoing signs of creeping inflation and stalled...

Consumer Insights
Consumer Confidence Wanes for Paycheck-to-Paycheck Economy
March 27, 2024

Consumers are eyeing higher inflation on the horizon, as the latest data from the government shows, and a key demographic of the paycheck-to-paycheck economy is feeling less than sanguine about the future. The latest survey on consumer confidence, as released by nonprofit business research organization...

Consumer Insights
Lower-Income Paycheck-to-Paycheck Consumers May Find Scant Relief From Rate Cuts 
March 20, 2024

The Fed’s kept rates steady.  The Fed still sees three cuts to interest rates on the table this year. And none of it may be enough to keep the paycheck-to-paycheck consumer — especially lower-income and credit-marginalized households — from continuing to feel the pinch of...

Consumer Insights
Merchants Leverage Split-Pay Plans to Drive Spending With High-Income Shoppers
March 20, 2024

As brands and retailers look for ways to win the spending of their highest-value customers, PYMNTS Intelligence research found that installment plans linked to bank-issued credit cards can go a significant way toward boosting the average ticket of high-income shoppers. By the Numbers The 2023...

Consumer Insights
Inflation Puts Consumers on Alert for Discounts
March 18, 2024

Consumers closed 2023 by increasing their spending — nearly 7% more over what they spent the previous year, according to PYMNTS intelligence data — indicating consumer confidence is on the rise. This finding comes from PYMNTS Intelligence’s latest edition of its Consumer Inflation Sentiment Report,...

Consumer Insights
Consumers ‘Balancing a Lot’ as Retail Sales Slow
March 17, 2024

Consumers are growing more hesitant to spend following a long stretch of looser spending. That’s according to a Saturday (March 16) report by the Financial Times (FT), citing comments from retail and consumer goods executives in the wake of recent retail spending data. That data,...

Consumer Insights
Card-Linked Discounts May Win Over Inflation-Concerned Consumers 
March 14, 2024

As PYMNTS reported this week, while most U.S. consumers appear untroubled by the prospect of near-term inflation, their anxiety levels rise at the prospect of long-term inflation.  It’s unclear how those forward-looking concerns might impact immediate consumer spending habits, but proactive merchants may want to...

Consumer Insights
Social Media Shoppers Like to Stick With What They Know
March 14, 2024

For consumers making purchases via social media platforms, PYMNTS Intelligence research reveals, staying within their comfort zone is a top priority. By the Numbers PYMNTS Intelligence’s study “Tracking the Digital Payments Takeover: Monetizing Social Media,” created in collaboration with Amazon Web Services, drew from a census-balanced...