Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t enjoy a digital experience as much as Gen Z consumers, who are considered the first fully-digital natives, millennials value receiving...
Globally, the increasing reliance on apps and connected devices has led to growing consumer demand for an everyday app that seamlessly integrates banking, shopping and personal activities. This demand is particularly strong in Europe, where nearly 38% of consumers express a strong interest in embracing...
Struggling consumers are relying on installment plans for common purchases such as groceries or restaurants to stretch their budgets and make ends meet. With fuel prices having reached a historic peak during the last year and a half, gasoline has become one of the most...
As consumers continue to see economic pressures eat away at their purchasing power, PYMNTS Intelligence indicated women are more likely than men to cut back on buying items at the grocery store that they do not need. By the Numbers The PYMNTS Intelligence study “Consumer...
Older consumers were able to maintain their purchasing power last year, mainly helped by an 8.7% jump in Social Security benefits that exceeded inflation. This was the highest increase in four decades, and it allowed seniors to maintain their standard of living despite the high...
In challenging economic times, accessing credit is vital for many individuals, particularly those living paycheck to paycheck. One form of credit that consumers often rely on is overdrafts, which serve as a safety net for individuals facing unexpected financial hiccups or temporary cash shortages. Unlike...
The trend of personalized offers and contextualized consumer experiences has emerged as a differentiating competitive factor across industries, from retail to media or travel experiences. As seen in the restaurant sector in 2023, merchants are adapting the personalized offers they make to better meet evolving...
With many retail subscribers now relying mainly on auto-refill subscriptions for their shopping, PYMNTS Intelligence reveals, retailers must adapt and embrace this growing trend to stay competitive in the market. By the Numbers The latest installment of PYMNTS Intelligence’s Decision Guide series, “The Retail Subscription...
Restaurants touting their birthday deals to win over digital loyalty members may find that these offers do not go as far as they might expect, PYMNTS Intelligence suggests. By the Numbers The new study “Personalized Offers Are Powerful — But Too Often Off-Base,” a PYMNTS...