Getting consumers to buy more is perhaps the most difficult challenge retailers and brands face. But their omnichannel efforts to reach customers wherever they are, and whenever, represent only half the battle. A recent Nielsen study suggests those sellers also able to identify their “super...
Omnichannel is a riddle wrapped in an enigma, enabling multiple payment methods and offers across devices and channels with one single view of the customer. Solving that riddle can only mean one thing: having a single data stream that follows that consumer. MPD CEO Karen...
Mobile is the tool of choice for consumers and merchants as they meet at the intersection of on and offline commerce. But how to best use this powerful tool in pursuit of an omnicommerce vision is the subject of much debate and experimentation. Some retailers...
We’ve said it before; we’ll say it again. Trekking down the omnichannel path is vital for merchants who want to keep up and stay in lockstep with the consumers’ expectations. But more retailers are beginning to wonder whether omnichannel and EMV are at crossed purposes....
Omnichannel is clearly the retail industry’s “it” buzzword. At its best, it delivers the great promise of consumers moving fluidly between devices and shopping channels, with retailers in lockstep at all times. But, we’re just getting started. Each month, PYMNTS will bring you the Omnicommerce...
Ah, yes, if only executing omnichannel were as easy as saying that it’s a priority! What makes omnichannel tricky is enabling a seamless, secure and easy retail experience across all channels, not just payment. While many claim to have found the “secret sauce” to enabling...
Consumers move seamlessly between their connected devices 21 times every hour, doing everything from texting to shopping. They expect retailers to be in lockstep with them and things that were once thought of as innovative as now “table stakes.” In this exclusive interview, Mike Passilla,...
Sure, security is on everyone’s mind these days, as no one wants to be the next poster child for data breaches. But other fundamental issues and market changes also are affecting the industry as well, and it’s important not to focus on one issue to...
“Without excellence in each channel, it becomes difficult to even contemplate the delivery of the seamless experience that characterizes omnichannel commerce.” This is the challenge of omnichannel, as defined by Faisal Masud, executive vice president of Staples, one of the companies that is leading the...
