Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their customer base. One way FIs hope to win them over is by rewarding them when they use their FI-issued credit...
Media and telecom organizations are working with payment facilitators (PayFacs), independent software vendors (ISVs) or marketplaces to make embedded finance part of their business models. According to PYMNTS Intelligence’s “The Embedded Finance Ecosystem: Media and Telecom Edition,” these three players are ready to help, but...
Despite a recent decrease in inflation rates, consumers remain cautious in their spending habits, wary of the economic uncertainties ahead. In fact, the persistent concern over living costs continues to shape consumer behavior, driving a demand for financial management tools to help stretch their dollars further and...
Read anything about the recent March 7 enforcement date for the EU’s new Digital Markets Act (DMA) and you’ll inevitably see a focus on big tech companies, potential fines and a general sense that this is a salvo in the EU’s desire to become “a digital cop.” Some of...
Embedded finance platform provider Alviere is letting its clients expand their co-branded debit card incentives. The expansion allows customers to offer merchant-funded rewards, the company said in a Wednesday (March 6) news release. “Co-branded cards play a critical role in the loyalty and rewards programs of airlines, hotels...
As eCommerce marketplaces look to gain back share from industry giants, Wayfair joins those looking to in-house rewards programs to make its offerings more relevant to shoppers. On a call with analysts Thursday (Feb. 22) discussing its fourth-quarter and full-year 2022 earnings results, the home...
Blackhawk Network (BHN) has introduced a new way for businesses to distribute customer loyalty rewards. The branded payments provider’s “Select Codes” offering, announced Thursday (Feb. 15), is a digital “code-to-catalog” that lets businesses distribute codes to customers, who can then swap that code for their choice of...
Customers of Bank of America and Starbucks can now earn more benefits by linking those accounts. A new partnership between the two companies allows Bank of America cardholders and Starbucks Rewards members to earn 2% cash back from the bank and one Star per $2 spent at the coffee retailer, on...
The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending. In this competitive marketplace, card-linked offers emerged as an attractive option for budget-conscious shoppers, with many merchants and card issuers leveraging item-level receipt data...
