Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences don’t just introduce new brands, products, or restaurants — they wield significant force in driving consumers to make that crucial...
In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into the spotlight, akin to its prominence during the COVID-19 era? The question arises given TikTok’s exponential growth and its ongoing...
Elon Musk’s decision to remove headlines from X’s news links was apparently short-lived. The multibillionaire social media mogul announced in October that the platform — formerly known as Twitter — would no longer include headlines with links to news stories. But as Bloomberg News reported Tuesday...
Elon Musk’s loss in the social media advertising space has apparently been LinkedIn’s gain. The Microsoft-owned professional networking site has seen a jump in ad revenue as companies jump ship from Musk’s X platform, the Financial Times (FT) reported Thursday (Dec. 28). Yearly ad revenue at LinkedIn climbed to nearly...
Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder for brands and retailers to predict the next big consumer craze. Nonetheless, Pinterest has potentially streamlined this process by introducing...
X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. The social media platform has been generating about $600 million in ad revenue per quarter this year, a decline from the over $1 billion per quarter...
Consumers are using social media to buy products, and apparel, beauty, and food and beverage are the three categories they shop the most. A total of 45.5% of consumers buy apparel on social media, followed by beauty products at 32.8% and food and beverage at...
TikTok has generated $10 billion in consumer spending, becoming the first non-game mobile app to do so. The social video app has raised $3.8 billion this year, up from $3.3 billion in 2022, consumer and market data provider data.ai said in a Monday (Dec. 11) blog post. “TikTok is...
Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to browse brands before using Google. Their interaction within the social network often leads to a purchase, more so than other...
