Connected fitness company Peloton has stopped offering an unlimited free-membership tier that was once a key part of its growth strategy. The free tier for the company’s app was added in May 2023 to attract new customers but was dropped within the last few weeks after failing...
No pet parent relishes the idea of their dog traveling in a plane’s cargo hold. A new service by subscription dog treat company BarkBox aims to end that situation for pet lovers who can afford it. As Bloomberg News reported Friday (April 12), Bark Air lets dog owners reserve...
Global recorded music revenues exploded in 2023, thanks mainly to a surge in paid streaming subscribers. According to The IFPI Global Music Report, revenues from recorded music worldwide were up 10.2% last year to $28.6 billion, surpassing 2022’s 9% increase and marking the ninth consecutive...
With more readers turning to digital platforms for their literary fix, demand for audiobooks continues to soar. Against this backdrop, subscription services are seizing the opportunity to capitalize on this growing trend as part of broader efforts to secure subscribers’ long-term loyalty. Spotify’s recent rollout...
As eCommerce channels come to account for a greater share of total beer, wine and spirits sales, the founder and CEO of Barsys predicts that Generation Z and millennial consumers will purchase their alcoholic beverages via subscription service more and more. In an interview with...
Understanding subscriber preferences is the lifeblood of subscription commerce — even more so in a digital economy. Subscription businesses that ignore this do so at their peril: Our research finds that 25% of retail subscribers who prefer to shop online at will for retail items...
As dating apps look to monetize more and more parts of the user experience, many young consumers are reportedly growing frustrated. According to Bloomberg, many young consumers are taking to social media apps to voice their annoyance with recent changes to dating giant Match Group’s apps,...
YouTube is reportedly increasing its efforts to keep ad blockers off of its site. The Google-owned video platform recently began a new policy of requiring users to shut off their ad blockers or purchase a premium subscription before viewing more than just a few clips,...
For retailers, the benefits of subscription models lie in building brand loyalty, as recurring purchases can lead to predictable top-line growth. To that end, and as detailed in PYMNTS’ latest Subscription Commerce report, there are several positive trends already in place. But it may be...
