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Before long, all Facebook users will be able to easily execute money transfers among each other with a ClickandBuy app and purchase Facebook apps quickly and conveniently. As one of the leading Internet payment systems, ClickandBuy makes it possible for the world’s largest online community to easily and securely pay for content and services. Content and services as well as virtual goods, that Facebook users exchange with each other – and also paid content and services that are professionally offered on the platform.

The new app is geared toward "normal” users and to developers/marketers of apps. Facebook users can both transfer money – after loading the account beforehand with ClickandBuy – and request money directly from Facebook friends. For application developers, an interface (API) will already be provided at the outset. These Facebook apps can then be conveniently and securely paid by the platform users with ClickandBuy. Payments up to EUR 50 will usually be possible in the first stage – in euro and dollar currencies.

Over 1 billion images and 10 million videos are uploaded to Facebook every month – and the general Internet trend continues to clearly evolve in the direction of paid content.

“The monetisation of Web 2.0 has just started; the significance of social networks continues to grow – and ClickandBuy, with its 10 years of experience, is among the leaders again”, said CEO Charles Fränkl as he explained the strategic decision to focus on the paid content model, even with social networks. “We are making our first person-to-person payment service available to the world’s largest social networking community – and others will soon follow", continued Fränkl.

Most of Facebook’s users hail from the USA (over 70 percent) and are younger than 25 years. In Germany and Austria, almost 10 percent of online users already use the platform; Switzerland has approximately 18 percent active users. More than 75 million Facebook users access the platform via mobile terminals.

About ClickandBuy

ClickandBuy is one of the leading online payment systems. The system, which has been tested by TÜV and certified by McAfee, is already being used by more than 14 million people to pay for their purchases on the Internet. After doubling its turnover with retailers and end customers to 922 million euro (TTV) in 2008, the ClickandBuy group was able to break the billion euro barrier for the first time in 2009.

More than 16,000 online retailers use ClickandBuy for their e-commerce, online entertainment and paid content & services transactions, including Apple iTunes, Electronic Arts (EA), McAfee, Panda, T-Online Gamesload, Softwareload, Videoload, Musicload, Vodafone, Medion, Napster, AOL, Telefónica, Orange, Redcoon, notebooksbilliger.de, Meetic, Parship, AutoScout24, ADAC, RTL, Stiftung Warentest, Bild, Die Welt, Playboy.de, ftd.de, faz.net, Spiegel ONLINE, buch.de, Foto.com, Deutsche Börse Group, KPMG etc.

The online payment system that was founded in 1999 is operated by ClickandBuy International Ltd. in London. As an e-money institution licensed by the British Financial Services Authority (FSA) ClickandBuy offers its customers 50 national & international payment methods in 30 countries.