Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the prototype stage and not yet being tested externally, TechCrunch reported Monday (Feb. 26). The idea behind the Friend Map is to give...
Instagram is making it easier for brands and creators to collaborate on the platform, with the expansion of its creator marketplace to eight new markets. Since 2022, when the creator marketplace was first introduced in the United States, thousands of creators and brands have joined...
X, formerly known as Twitter, is preparing to launch new ways for advertisers to align with content creators to reach consumers. With the social media platform’s new Creator Targeting tool that will be launched this month, advertisers “can run ads against a curated list of...
As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing. The social media company shared Thursday (Feb. 8) on an earnings call accompanying the release of its fourth-quarter and full-year...
Social media app Bluesky has experienced a surge in popularity since its public launch, attracting nearly 800,000 new users in its first day open to the public. This rapid growth is expected to push the total number of users to over 4 million Wednesday (Feb. 7), TechCrunch...
When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in the moment. By the Numbers The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media,” created in collaboration...
Snapchat parent Snap has reportedly laid off workers with more job cuts to come. The social media platform cut several dozen staff members last week, Business Insider reported Saturday (Feb. 3), citing sources familiar with the company. One of these sources said Snap is expected to make more cuts this...
Social media platform X is hiring 100 content moderators to police child abuse content. “At X, we have zero tolerance for Child Sexual Exploitation (CSE), and we are determined to make X inhospitable for actors who seek to exploit minors,” the company formerly known as Twitter wrote...
Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping the consumer journey. Across all age groups, these individuals can hold substantial influence, offering insights, recommendations, and connections with their...
