021313-Issue 5: Making Mobile Simple for Consumers

Many players have their fingers on some aspect of the mobile payments experience. Handset manufacturers, operating system providers, app developers, mobile network operators, payment providers, government regulators, and maybe even your Uncle Charlie are all doing something that will affect the experience. Maybe it will all work itself out as the market disciplines players who deviate from what’s necessary to achieve the best solution. Or maybe there’s just too much money at stake for these companies to play nicely.
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