Featured: Social Commerce
Which Social Networks Are Growing Fastest Worldwide?
Twitter, Google+ see major gains in active users. The social audience is growing across networks and countries. That is the takeaway from GlobalWebIndex’s “Stream Social: Quarterly Social Platforms Update.” The study found that Facebook remained the No. 1 social network worldwide, with just over half of internet users logging on to the site at least once a month in Q1 2013. eMarketer puts worldwide Facebook penetration slightly higher, expected to reach 60% of internet users this year.
Facebook Commerce Holds Promise for Retailers
A new eMarketer report explores the ways retailers are using Facebook to drive commerce, from social sign-in to offering a fully functional storefront directly on the social networking site.
Like, Tweet Or Link, Social Commerce Is On The Rise
A 2012 report by Everbrite, titled “Social Commerce: A Look At The Global Numbers.
Target's Social Presence Ranks No. 1 with Consumers
Internet Retailer reports that Target Corp.. has the best social media presence among retailers, according to a new survey by L.E.K. Consulting. Target is No. 22 in the Internet Retailer Top 500 Guide.
Study: Men More Likely to do Social Shopping
Men are more likely than women to conduct five of six social shopping activities, according to the 2011 Social Shopping Study conducted by ROI Research.
How Americans Use Social Media
The exponential growth of social media such as Facebook, Twitter, MySpace, and Foursquare makes it imperative for marketers to integrate such sites into their marketing programs. This fast-reading executive briefing aggregates research from more than 40 expert sources to portray how Americans use social media.
Six Essentials of Social Commerce
Lest we forget that a third pillar of social commerce is user reviews integrated into the shopping experience, given all the current hype around group-buy and F-Commerce, user reviews site Reevoo has published a iconoclastic guide on the value of the review brand of social commerce.
3 best practices for Facebook eCommerce success
As additional reference for its Members, Shop.org compiles on an ongoing basis a list of white papers, case studies and resources developed by Shop.org member companies.