LevelUp On Making Mobile Order Ahead Pay
he benefits of mobile order ahead are well documented, says Emma Beckerle, director of Client Services at LevelUp, as consumer satisfaction and order sizes increase. But for all the benefits there are challenges, including some new ones, that threaten its success. Forewarned is forearmed.
Why Mobile Order Ahead Isn’t About Payments
Most people in payments talk about mobile order ahead as if it’s this brand new thing — or that it’s all about digital payments. Neither are true, says Karen Webster, who writes this week that mobile order ahead is about solving a pain point that’s much more integral to the profitable operations of QSR establishments. As for what that is, we’ll give you a hint. It’s all in the name.
Starbucks’ Headquarters Gets Its Own Mobile Order-Ahead Store
Starbucks is testing out a new mobile-only coffee shop in its headquarters, which is one of the top three mobile-ordering locations in the country. Starbucks’ chairman, Howard Schultz, commented on how the company plans to upgrade its stores to help with any mobile order and in-store order confusion.
LevelUp Chief Ninja Talks Order-Ahead Future
PYMNTS’ Karen Webster and Seth Priebatsch, Chief Ninja of mobile payments, loyalty and now order-ahead platform LevelUp, talked about the latest QSR adoption trends, why the feature has become so popular so quickly among brands and consumers alike, and what the future of order-ahead holds for the QSR space and beyond.