he benefits of mobile order ahead are well documented, says Emma Beckerle, director of Client Services at LevelUp, as consumer satisfaction and order sizes increase. But for all the benefits there are challenges, including some new ones, that threaten its success. Forewarned is forearmed.
Most people in payments talk about mobile order ahead as if it’s this brand new thing — or that it’s all about digital payments. Neither are true, says Karen Webster, who writes this week that mobile order ahead is about solving a pain point that’s much more integral to the profitable operations of QSR establishments. As for what that is, we’ll give you a hint. It’s all in the name.
Starbucks is testing out a new mobile-only coffee shop in its headquarters, which is one of the top three mobile-ordering locations in the country. Starbucks’ chairman, Howard Schultz, commented on how the company plans to upgrade its stores to help with any mobile order and in-store order confusion.
What’s for new for lunch? For some office workers and restaurants, it could feature a change in routine. MealPal cofounder Mary Biggins spoke with PYMNTS’ Karen Webster about how the subscription platform is attempting to resuscitate the workday lunch break, while giving it a makeover at the same time.
PYMNTS’ Karen Webster and Seth Priebatsch, Chief Ninja of mobile payments, loyalty and now order-ahead platform LevelUp, talked about the latest QSR adoption trends, why the feature has become so popular so quickly among brands and consumers alike, and what the future of order-ahead holds for the QSR space and beyond.
Starbucks just recently announced an ordering integration with Ford’s SYNC3, the automaker’s voice-activated technology powered by Alexa. In a nutshell, this will allow drivers to voice-order their caffeinated beverage of choice while on the road.
The app-based order ahead that Boloco now utilizes removes the possibility of a sudden brain freeze — when customers forget what they want to order when they get to the front of the line and panic — because all of the customizing they want is done with a few taps on their phones.
U.S. fans of fast food giant McDonald’s have something new to look forward to. As part of the restaurant chain’s work to upgrade its restaurant and ordering technology offerings, McDonald’s recently announced plans to roll out a mobile order and payment service to all 20,000 of their U.S. locations this year.
Domino’s announced a partnership with voice and language solutions provider Nuance Communications based in Burlington, Mass. The two worked to create DRU Assist, a multichannel virtual assistant based on Nuance’s Nina virtual assistant engine but tailored to fit the Domino’s brand.
Ingenico ePayments, the online and mobile commerce division of Ingenico Group, announced its innovative multichannel payment solution is being implemented with global burger chain Five Guys.
Homer Simpson would call it a model of mobile convenience: Waze has partnered with Dunkin’ Donuts to promote ordering ahead while motoring. And in an interview with Karen Webster, Waze Head of Brand Partnerships, Jordan Grossman, says that this is just the beginning of how the Waze platform can be used to shave time off errands and commutes, while slaking thirst and hunger pains.