Azimo, the money transfer service, announced Wednesday (Oct. 19) the launch of a brand new version of its mobile app, designed to revolutionize the mobile transfer experience for both Apple and Android users.
In a press release, the company said, on the iPhone, the app will allow users to transfer money through the voice-activated Siri system. Customers can simply transfer money by telling Siri the amount of money they want to send and the recipient’s name. Azimo has redesigned both its Android and iOS apps to create a tailor-made experience for each platform. Google’s Material Design philosophy has guided the look and feel on Android, while the conventions of iOS 10 have been used to create a bespoke experience on Apple devices.
The redesign process has focused on usability, with real customers taking part in Azimo’s testing and feedback process. In addition to Siri integration, key features of the new apps include: redesigned navigation, to make getting around the apps as simple as possible; overhaul of the user journey for both apps, ensuring the money transfer experience is fast, slick and with fewer clicks and swipes; and the creation of user profiles, allowing people to easily see and edit the payment information of their contacts.
“As a society, our relationship with mobile has changed. It’s no longer an add-on to everyday life; it’s a fundamental part of it. At Azimo, our obsession is to continually innovate to improve our customers’ experience. With new features, like integration with Siri and the Facebook Messenger chatbot, launched recently, we want to make transferring money as easy and rewarding as possible for everyone across every device,” said Marta Krupinska, general manager of Azimo, in the press release.
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