Cardlytics, the pioneer of transaction marketing, and Austin, Tex.-based NetSpend Holdings, Inc., a leading provider of general-purpose reloadable prepaid debit cards and related financial services to the 60 million underbanked consumers in the US, have partnered to provide consumers with highly targeted rewards based on their prepaid debit transactions.
Through this partnership, participating merchants will have the ability to effectively market directly to NetSpend’s two million active customers through promotional offers based on individual cardholders’ purchases. Offers are presented to consumers for activation through their online and mobile bank activity statements, and redemption occurs simply through the use of the prepaid card.
Cardlytics’ transaction marketing platform is unique in that it provides retailers with the ability to present relevant offers to targeted consumers. Retailers can quickly and easily adjust the placement of offers to maximize their results – a level of efficiency not currently available with any other marketing vehicle.
“NetSpend is a proven market leader in serving consumers who are looking for alternatives to traditional debt and credit cards,” said Lynne Laube, president of Cardlytics. “We are excited about the opportunities that this partnership presents for our retail advertisers to drive purchase activity among this important group of consumers.”
Through a highly relevant, “market-of-one” approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics’ multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.