Mobile Calendar: November

Mobile + GPS + Social = Commerce

Foursquare

 
• Launched in 2003 – 5M users worldwide today

 

• Social platform that has morphed to offer tips on businesses, merchant offers and rewards for frequent visitors.

 

• Has created an API so developers can build on the Foursquare platform.

 

Facebook

 
•  Allows mobile users to view nearby merchants offers and share deals with friends.

 

•  Participating businesses include:  Chipolte, H&M, McDonalds, Starbucks, Gap.

 

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