Teens spend $200 billion annually, and 96% of teen girls are Internet users. Tobi Elkin, author of eMarketer’s report Teen Girls: Always on a Social Shopping Mission, spoke with PYMNTS.com about how retailers are adjusting in light of today’s tech-savvy young shoppers.
Related Article: Social Commerce: Going Beyond Facebook
Tobi Elkin is a writer and analyst at eMarketer, covering retail, ecommerce and digital marketing.
Her work spans topics that include consumer package goods marketers’ use of digital marketing and media; shopper marketing; and best practices for retailers using the mobile web.
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